I don’t often pimp out my own work. Much of it is behind the scenes stuff like PowerPoint documents, Information Architecture, and things that may or may not involve spending a lot of time on Facebook & Twitter (depending on if you’re reading this and are in fact my boss).
But today is different. Today I’m proud to announce something really tangible. Proof that my 4 years in digital marketing have not been completely spent on Facebook / watching the BBC iPlayer / playing Bejeweled on my phone (maybe).

Right now you can go here and download that proof.

It is an iPhone App (I can hear you all yawning already). But I’m exceptionally happy to say its not a waste of space / crappy game app which serves no purpose other than to fool people to ‘engage’ with my clients’ brands. It is in fact useful.
Research from MORE TH>N shows that a massive 38% of people who are involved in a road traffic incident do not have sufficient details of the incident when they phone up their insurance company to register a claim request. 38%?!! That’s a huge number of people paying premiums which they don’t benefit from because they don’t have the details they need to get money off of their insurance company. Crazy shit no?
MORE TH>N are a nice brand however. They want to do more… as it were, for their customers. So in response they briefed Hyper – “What can we do to make sure more people have the right details when making a claim?”
I had a think. We all had a think. Then I thought harder.
“How about a mobile phone app which makes it really easy to collect all the information needed by the insurance company and then sends it straight to the insurance company via e-mail, CCing you as well.”
And thus my first iPhone app idea was born – and I’m proud of it. Its only available in the UK – but people insured by ANY insurer can use it (although you will need to get some details like their phone number and any claims handling e-mail address to change the settings to ensure it is in fact your insurance company that you send the info to rather than to MORE TH>N who probably won’t be of much help).
I hope you decide to download it – hoping that you never need to use it.
-tobeconfirmed-