I recently entered into an APG competition of the same name as this blog post. You can find out more about it here – www.battleofbigthinking.com. Sadly my entry wasn’t selected to take me through to the live event where 3 lucky people get to talk about their idea for 3 minutes before the audience will vote for a winner. Its a bit of fun, and would have been great to get through to the live event, but sadly it wasn’t to be.

This was my entry:
“When we’re playing games, we’re not suffering.” – Jane McGonigal.
Jane argues that games such as World of Warcraft promote addictive behaviour through providing a level of fulfilment which is exceptionally hard to achieve in the ‘real world’.
I challenge the media driven brands of today to consider this statement closely if they want to be the brands of tomorrow. In an economy where attention is scarce, most brands will be fighting for attention scraps left over by the corporations who provide the most fulfilment. Without doubt, a gaming company will have the attention monopoly in the years to come.